Writing
"Plain language is part of user-centered design." — Janice (Ginny) Redish
Clear, concise writing is at the heart of everything I do. On this page, you’ll find examples of my work that demonstrate how I translate complex information into content that’s accessible, engaging, and user-focused—from web pages and blog posts to technical documentation and project communications.
Turning Technical Content into Clear, Actionable Guidance
Before:
Biosecurity is an important tool that should be fully implemented and maintained at all times in order to help with the prevention of potential infections or disease issues that may occur within flocks. It is recommended that flock owners make sure they are consistently following several different biosecurity procedures that can contribute to helping keep their birds healthy. Some of these procedures include keeping the flock isolated from other birds whenever possible, paying close attention to visitors or individuals who may unintentionally bring contaminants into the area, routinely disinfecting the poultry house and surrounding areas, and ensuring that all equipment and materials used with the birds are properly cleaned and kept in sanitary condition.
After:
Prevent flock infections by following these biosecurity best practices:
Keep your flock separated from wild birds and unfamiliar poultry.
Limit visitors and require them to use clean footwear or boot covers.
Disinfect coops, feeders, and waterers on a regular schedule.
Clean and sanitize tools, equipment, and transport crates after each use.
Monitor birds for signs of illness and isolate sick animals immediately.
I revised this text while working as a Web Content Specialist for the UA Cooperative Extension Service, where I regularly transformed specialist material into readable, user-friendly web copy aligned with usability and plain-language best practices. The information was provided by Dr. Dustan Clark, who is an Extension veterinarian and poultry expert.
This example demonstrates my ability to take dense, technical information and translate it into concise, actionable guidance tailored to the needs of a public-facing audience. By simplifying the language, improving clarity, and restructuring the content into scannable bullet points, I make the information more accessible and easier for users to apply in real-world situations.
It also reflects my strong sense of audience consideration, a key part of writing for the web. Users need quick answers, not long paragraphs — especially in agricultural and biosecurity contexts where clear steps matter.
Translating Tech into Real-World Use:
Image Optimization Blog Post
Images are more than decoration—they’re essential to performance and user experience. In this piece, I explore why balancing file size and quality is critical, and break down techniques like lazy loading, resource hints, code splitting, and image CDNs.
I also reflect on my experience teaching colleagues and clients how to optimize images, making the technical details approachable and actionable. This article shows how thoughtful image handling can boost site speed, improve accessibility, and deliver a smoother experience for users.
This piece demonstrates my ability to synthesize technical information and translate it into clear, actionable guidance. Image optimization can involve complex concepts like file compression, browser behavior, and CDNs, but I break it down so readers can understand both why it matters and how to apply it.
It shows my skill in making technical processes approachable for a variety of audiences, whether colleagues, clients, or website users, while keeping usability and performance at the forefront.
